Airline Incentives – Take Care when Setting them-up
Airports should consider A view of the big picture when setting airline incentives or other risk abatement programs. Select incentive qualifying criteria, that is consistent and with an eye on the long-term. Most importantly you also need to keep in mind incumbent air service. Airlines are highly sensitive to community support given to other airlines. Incentives and support should be airline sensitive, strategic and consistent. If incentives are inconsistent or unfair, airlines can feel slighted and decide to stop serving your market.
Delta noted airline incentives given to American Airlines in Columbia, Missouri that they didn’t receive as a reason for pulling out of Columbia a few years back. When you set your airline incentives at a sustainable level in the longer term and consistent and available to all new airline service you can avoid this loss of service.
Community Flights has developed over 35 best practices and guiding principles for communities looking to improve their air service. The above is just a small sample of a complete guidebook of best practice.
If you’d like to receive the complete guidebook for FREE: Community Flights Air Service Development Best Practices and Guiding Principles, email: [email protected] and ask that we send the full guide.
Scott Stewart is the principle of Community Flights; an air service support, development and management company. Community Flights works with communities, organizations or businesses on leveraging the great economic asset that air service is for economic gain. Scott formed Community Flights in January 2013 to help mobilize community support efforts and guide clients in bridging the “air service understanding gap” with the airlines to create an airline and community win-win air service support and performance environment. You can find more info about Community Flights at www.communityflights.com. Contact Scott Stewart directly at [email protected]