Support Airline Service: Use Highly Targeted Marketing
We Recommend Incorporating Data Analytics.
When you support airline service with highly targeted marketing you will improve your air traveler capture and your chances for air service success.
Typically your air traveler demographic and psychographic make-up is different from your drive guest so we recommend air guest specific marketing and using an excellent Data Analytics
program to drive your market support. Knowing your air passenger segments allows you to put the right message in front of the right passenger type at the right time via the right media. This maximizes air passenger capture and is the best way to support airline service.
Look at your current air passenger purchasing patterns and other facts to help you know what message will work with each passenger segment, and at what time via what media. If you truly want to effectively support airline service, invest in a Data Analytics program or provider to fine tune you air passenger targeting and messaging.
When you effectively support airline service you set your community up to compete successfully against other airports who are often vying for these same passengers. A your more likely to catch more fish using the right bait your also more likely to capture more passengers when you target your air service offerings and features through targeted messaging.
Community Flights has developed over 35 best practices and guiding principles for communities looking to improve their air service. The above is just a small sample of a complete guidebook of best practice.
If you’d like to receive the complete guidebook for FREE: Community Flights Air Service Development Best Practices and Guiding Principles, email: scott@communityflights.com and ask that we send the full guide.
Scott Stewart is the principle of Community Flights; an air service support, development and management company. Community Flights works with communities, organizations or businesses on leveraging the great economic asset that air service is for economic gain. Scott formed Community Flights in January 2013 to help mobilize community support efforts and guide clients in bridging the “air service understanding gap” with the airlines to create an airline and community win-win air service support and performance environment. You can find more info about Community Flights at www.communityflights.com. Contact Scott Stewart directly at scott@communityflights.com