The Phases of a Complete Air Service Development Program…
Air Service Acquisition and Air Service Development
- Analyze current community air service.
- Determine and rank community air service market target opportunities.
- Analyze and decide market targets and best airline providers.
- Set a plan for marketing and other flight support determining resources needed.
- Craft community sales points based on airline target.
- Pitch to airline to acquire air service.
“Acquiring air service is just the end of the first inning in a community’s air service development effort. To turn an air service opportunity to a long-term success, it requires active and effective flight support. Success = retaining and sustaining air service in a way that also presents air service growth opportunities.”
Air Service Support
- Coordinate support efforts where possible with airline partners.
- Identify and coordinate community marketing and support entities and resources.
- Determine resources needed to support targeted new air service.
- Monitor progress to achieving passenger and revenue benchmarks.
- Adjust strategy/tactics to meet revenue and passenger performance targets.
“It takes a coordinated community strategic effort, to effectively battle the headwinds of the aviation industry. Maximize the economic benefits that good air service can deliver should be the goal.”
Air Service Development and Management
- Set air service passenger and revenue benchmarks.
- Analyze current local passenger segments and inbound passenger opportunities.
- Determine and quantify the opportunity to move drive travelers to fly.
- Re-set as needed the strategy to meet passenger and revenue benchmarks.
- Evaluate regularly resources and organization structure to develop air service.
“Effective air service development requires actively working in a constantly evolving environment. Community’s should not rest on their laurels if they are to continue to sustain or grow its air service.
Scott Stewart is the principle of Community Flights; an air service support, development and management company. Community Flights works with communities, organizations or businesses on leveraging air service for economic gain. Scott formed Community Flights in January 2012. His goal was to mobilize community support efforts and aid clients, bridge the “air service understanding gap” with the airlines. He wanted to create an airline and community win-win air service support and performance environment. You can find more info about Community Flights at www.communityflights.com. Contact Scott Stewart directly at [email protected] .
Community Flights – Scott Stewart – [email protected] – 970-759-3559