Air Service Community Education – Target Personal Benefits
Air Service Personal Benefits can Drive Strong Program Support
Air service community education needs to target personal benefits. Because air programs are highly personal in their “Community Impacts,” communities should focus on active and effective air service community education directed at the various personal benefits of individuals and businesses.
Unless your air service Community Education Program is demonstrating relevant personal results, support for the air service efforts will wane and your program could move to lacking the broad support needed for success and ultimately fail.
With air service community education, the air service results must be personal. Each individual and business should clearly see the personal benefits they receive. If the personal benefit is a lower airfare or more visitors meaning more customers in their store, the argument for air service support needs to be made on a personal basis. Unless people feel they benefit personally, it becomes hard to secure the investment needed to make the air service development effort successful.
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Community Flights has developed over 35 best practices and guiding principles for communities looking to improve their air service. The above is just a small sample of a complete guidebook of best practices…if you’d like to receive the complete guidebook for FREE: Community Flights Air Service Development Best Practices and Guiding Principles, email: scott@communityflights.com and ask we send the full guide.
Scott Stewart is the principle of Community Flights; an air service support, development and management company. Community Flights works with communities, organizations or businesses on leveraging the great economic asset that air service is for economic gain. Scott formed Community Flights in January 2013 to mobilize community support efforts and help clients, bridge the “air service understanding gap” with the airlines to create an airline and community win-win air service support and performance environment. You can get more info about Community Flights at www.communityflights.com. You can contact Scott Stewart at scott@communityflights.com .
