Email Marketing Program – Part 2
So you’re still considering how an Email Marketing program can help your airport…
Imagine this scenario for a moment: A person who is considering a flight trip is exploring your website. She looks around a few pages, but leaves with no further action planned. Maybe she’ll at some point buy a plane ticket from your airport website (If you offer this). Maybe she’ll purchase a ticket from a competing airport or on another website. Maybe she’ll move on to other personal tasks and forget about taking a flight altogether.
Growing Your Airport Enplanements with Email Marketing
Now imagine she hears from you again because she’s subscribed to your e-newsletter. She has signed-up because you’ve provided valuable information like airfare deals that can help her save money.
This time, a few e-newsletter’s in, she sees a specific air deal from your airport. Or, she see’s that the price has gone down on a trip she had looked at earlier. She click’s on the newsletter booking link or goes to another source. She search’s, confirms the good rate and books. Prior to this email she had considered using an alternate airport that offered better pricing for her trip. Your email newsletter has just helped you reverse some of your airport leakage.
Provide Information Your Airport Users Want
Use Email Marketing to Provide Information Your Readers Want. This includes Information that shows your airport has a better total travel price to a destination. This is important information to get out. When you magnify the above situation by many more passengers you entice to subscribe to your newsletter, you expand the positive impacts. You might just win more passenger trips or even convert passengers to more regularly fly from your airport.
Email becomes so much more than just another way to throw your Airport name before travelers. Email builds connections with people. You can both develop trust with your users, you can also present the value of your Airport services.
And that’s what sets email marketing apart from traditional advertising. Instead of just telling potential passengers about your airport and hoping they make a buy, you’re making real connections.
Let’s imagine one more scenario. Think about Jim, a 55-year-old business person has been a road warrior as of late. He’s been feeling strains in his marital relationship due to his being away from home a lot. While scanning your email he sees an incredible flight deal to Las Vegas for $149 round-trip. He wasn’t planning another travel trip. Het figures at this price, however, why not take a weekend trip to Las Vegas with his wife. Make flights a fun thing for he and his wife. He thinks he may turn a negative view of his travel by his wife, into a positive by including her. Your Airport e-newsletter has now inspired an extra trip. This trip wasn’t planned. This trip also gained a couple more enplanements for your airport!
Email Driven Airport User Connections Are Mutually Beneficial. Considering that most people prefer to communicate with brands through their inbox, email marketing is a no-brainer for airports. When your email messaging solves your customer’s problems or otherwise provide value to your customers, you develop connections. These connections are good for both the airport and the airport users.
Why Airports Should Integrate Social Media with their Email Marketing Program
Community Flights is an air service support, marketing and development company. We offer a cost-effective Email Marketing Program. This program can help understaffed airports or those strapped for time, to regularly connect with their users and potential flyers. We offer value to your email list flyers through tracking and notification of airfare deals. We also, update on airport operations and construction and other flyer tips. We help design these communications based on airport comments and direction. These features help grow your email lists and expand your audience. If you’d like more information email us at [email protected] or visit us at www.communityflights.com
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