Community Air Service Press Relations
Act Strategically
As it regards community air service press relations you should act strategically. Air service attraction is a competition. Everybody knows how to use google including the airlines and your competitors. Expect they will use google to find out what you are doing. Do not let your competitors know everything you are doing as they can use this to their benefit. Do not let the airlines see you criticizing them publicly. You don’t want to get caught blasting your airline partner! Deal with the press as if they will print everything you say.
Community air service press relations is not something that typically readily comes to mind as something to take extra care with. Air service in today’s world is often frustrating and not customer friendly. If you value venting on the challenges and frustrations of air service over continuing to have all of your air service access go ahead and vent. It just might cost you new air service opportunities or even sustaining some or all the air service you have. If you value sustaining your current air service and possibly expanding this service, we recommend you act strategically in your community air service press relations situations.
Community Flights has developed over 35 best practices and guiding principles for communities looking to improve their air service. The above is just a small sample of a complete guidebook of best practice.
If you’d like to receive the complete guidebook for FREE: Community Flights Air Service Development Best Practices and Guiding Principles, email: scott@communityflights.com and ask that we send the full guide.
Scott Stewart is the principle of Community Flights; an air service support, development and management company. Community Flights works with communities, organizations or businesses on leveraging the great economic asset that air service is for economic gain. Scott formed Community Flights in January 2013 to help mobilize community support efforts and guide clients in bridging the “air service understanding gap” with the airlines to create an airline and community win-win air service support and performance environment. You can find more info about Community Flights at www.communityflights.com. Contact Scott Stewart directly at scott@communityflights.com .